Marketing
Social Media Management Basics: Run Accounts for Brands
Learn how to manage social media for small businesses: choose platforms, plan content, write captions that work, schedule posts, engage with followers, read basic analytics and report results. Practice with real scenarios, build a 30-day content calendar and earn a certificate.
BEGINNER 265 min · 16 lessonsBy Career Forge
What you'll learn
- Understand how brands use social media to grow
- Choose the right platforms and goals for a business
- Plan a content mix and a weekly posting schedule
- Write clear captions with a call to action
- Reply to comments and messages professionally
- Read basic analytics and learn from them
- Build a 30-day content calendar and a simple report
Requirements
- A phone with Instagram, Facebook or X (any account)
- Basic writing in English
- No marketing experience needed
Curriculum
Social Media Foundations
- 👋 Welcome: the social media manager's jobPreview
- 🧠 Quick check: foundations
- 🎯 Goals, audience and platformsPreview
Create and Plan Content
- 🗓️ The content mix and planning
- ✍️ Captions and calls to action
- 🗂️ Scheduling and tools
- 🧠 Create and plan checkpoint
- 🗂️ Assignment 1: Plan content for a business
Grow, Measure and Report
- 📈 Analytics: what to measure
- 💬 Engagement and community
- 🧠 Grow and measure checkpoint
- 📈 Assignment 2: Report and reply
- 🧰 Ethics, safety and your first client
Final Exam: Your 30-Day Content Plan
- 🧰 Social media cheat sheet
- 🏁 FINAL EXAM: Build a 30-day content plan
- 🎓 You did it! Certificate and what is next